Career

Latam Digital Marketing

SEO Senior Specialist. 2023. México/Pánama. SEO Strategy for Latin American leading digital marketing agency, with clients in Brasil, Argentina, Chile, Colombia, Perú, México and Central America. LDM clients include fast-moving consumer goods, finance institutions, retail stores, and other projects.

Olly Olly .com

SEO Specialist and SEO Projects. 2022 – 2020. United States. SEO Optimization for SME clients (contractors, lawyers, construction), including keyword research, link building, technical optimization, reporting, local SEO (GBP, Brightlocal) 

Day Translations, Inc

Language and translation services, United States. SEO Specialist and Link Building. 2021 – 2020. SEO Reports, onpage and offpage optimizatition on DayTranslations.com, DayInterpreting.com. Keyword research for content strategy. Link building through local citations, link reclamation, guest blogging. Content audit and optimization for Day Translations and Day Interpreting blogs.

Mandala Digital

Digital marketing consultants, Colombia. SEO Specialist 2021 – 2020. SEO Audits and evaluation for clients. Content strategy based on keyword research. Conferences and master classes on Digital Marketing and SEO for business.

Now Optics / Opticall BPO

Eye care services, retail stores. SEO Specialist. 2020 – 2019. United States. UX/UI research for new location page for organic and PPC traffic. Improved CTA, UX, and branding for single and multi-location landing pages. Schema integration for Local SEO. Market research, pitching and SEO Optimization for blog content for Stanton Optical and My Eyelab.

Sales Manager

Commercial strategy for TV, web and print media.  2019 – 2017. PR and Advertising Agencies reach-out. Branded content for web and TV. Rich media inventory for web.

Origami Brand Studio

Co-founder. Content Strategist. 2015. Content strategy for Origami Brand Studio. Market research and content strategy for clients. Content writer, editing.

Telefónica Movistar

Digital marketing (and content) strategy. 2015 – 2011.  Content production for multimedia channels. Created the Blog.movistar.com.ni channel.
Created the #MovistarNext magazine, with special content, commercial catalog and advertising opportunities for providers. Created and managed the “Segmento Tecnológico” segment for TV. Content syndication for Telefónica Central America. Marketing & Customer Service digital channels.

Marketing Strategy & Research

OSOMCO.com: Brand Strategy for international expantion. Deliverables included a report on trends for remote work, IT and cloud services, industries to follow, new brand visual identity, and new website.

CCCP McCann 2020. Market Research and Digital Assestment for leading retail brand. Assessment found trends in the digital consumer, best practices for agency and client management, jobs to be done, and next steps for media campaigns.

SITEL Nicaragua. 2021, 2020. Communications plans and media monitoring.

Web Design

Design, development and support on the WordPress enviroment.

PulsarMag.lat: Entertainment and Technology Magazine

OSOMCO.com: IT and Cloud Services

PGP-Arquitectos.com: Architecture and Design Agency

MartinMulligan.com: Academic Journal for Dr Martin Mulligan, Languages, Literatures, and Cultures.

Nutrición, Vida Saludable, Nutrition doctor, with blog content and medical services.

Education

Digital Marketing Postgraduate, Teacher. 2020, 2019, 2018, 2017, 2016. 

Universidad Centroamericana, UCA

Universidad Americana, UAM

Tecnasa, Learning Centers