About Me

I am Rodrigo Peñalba, Digital Marketing Leader since 2001 in Marketing & Media. I lead and design digital strategies for corporations, news media and business, developing creative teams that deliver results.

I create digital strategies for content production, applied to organic and paid media, based on research and the development of reative responses/solutions to clients’ demands. These solutions require new teams and processes, created in a sustainable way for the organization.

Relevant Experience

Latam Digital Marketing, Senior SEO Specialist for Consumer Goods, Ecommerce, Retail and other business across Latin America.

OllyOlly.com, SEO Specialist and Digital marketing «for small(ish) businessessmall(ish) businesses».

Day Translations, SEO and Link Building for language services provider.

Mandala Digitals, Colombia. SEO & Content Strategy.

Now Optics, SEO Specialist for 180 Retail Stores in 25 states.

Telefónica Movistar: Digital Marketing Specialist for biggest telecom company in Nicaragua.

Cultural Producer

Research and Communication Planning

Digital Marketing Professor

Things I Learned

2022: Planning Dirty Academy, Advertising Strategy

2020: Political Marketing and Electoral Campaigns, 6th edition. Universidad Nacional Mayor San Marcos & Goberna Analytics, Perú.

2020. SEO Manager Certification, Blue Array Academy, United Kingdom.

2017. Diploma in Political Communication, organized by Konrad Adenauer Foundation Regional Programme Political Parties and Democracy in Latin America and the Asociación Civil Estudios Populares de Argentina

2017: Diploma in Postgraduate Education, UAM University. Nicaragua.

2014: Mobile World Congress, February 2014, Barcelona, Spain.

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