Portfolio 2022

OllyOlly.com

SEO Specialist and SEO Projects
2022 – 2020.

SEO Optimization for SME clients, including keyword research, link building, technical optimization, reporting, local SEO (GBP, Brightlocal) 

Day Translations, Inc

Language and translation services, United States
SEO Specialist and Link Building. 2021 – 2020.

SEO Reports, onpage and offpage optimizatition on DayTranslations.com, DayInterpreting.com

Keyword research for content strategy

Link building through local citations, link reclamation, guest blogging.

Content audit and optimization for Day Translations and Day Interpreting blogs.

Mandala Digital

Digital marketing consultants, Colombia
SEO Specialist 2021 – 2020.

SEO Audits and evaluation for clients

Content strategy based on keyword research

Conferences and master classes on Digital Marketing and SEO for business.

Now Optics / Opticall BPO

Eye care services, retail stores.
SEO Specialist. 2020 – 2019.

UX/UI research for new location page for organic and PPC traffic.

Improved CTA, UX, and branding for single and multi-location landing pages. 

Schema integration for Local SEO..

Market research, pitching and SEO Optimization for blog content for Stanton Optical and My Eyelab.

Sales Manager

Sales Manager for Leading News Media Group. Commercial strategy for leading news content in TV, web and print media.  2019 – 2017. 

PR and Advertising Agencies reach-out.

Branded content for web and TV.

Rich media inventory for web.

Origami Brand Studio

Co-founder. Content Strategist. 2015.

Content strategy for Origami Brand Studio.

Market research and content strategy for clients.

Content writer, editing.

Telefónica Movistar

Digital marketing (and content) strategy. 2015 – 2011. 

Content production for multimedia channels.
Created the Blog.movistar.com.ni channel.
Created the #MovistarNext magazine, with special content, commercial catalog and advertising opportunities for providers.
Created and managed the “Segmento Tecnológico” segment for TV.
Content syndication for Telefónica Central America

Marketing & Customer Service digital channels.

Web Design

Design, development and support on the WordPress enviroment.

MartinMulligan.com, 2021 | PGP-Arquitectos.com, 2020

Education

Digital Marketing Postgraduate, Teacher. 2020, 2019, 2018, 2017, 2016. 

Universidad Americana, UAM
Universidad Centroamericana, UCA.
Tecnasa U

Branding | Digital channels | Content Marketing | Inbound Marketing | SEO 

Marketing Research

Carlos Cuadra Publicidad. 2020.
Digital Marketing Evaluation for retail client

SITEL Nicaragua. 2021, 2020.
Communications plans and media monitor

Cultural Producer

Founded and edited MarcaAcme.com and Rockonola.com, 2011 – 2004. 

Produced Bonanza Festival, 2010.

Media management and image for International Jazz Festival, Managua. 2011, 2010. 

Coordinator for 2.0 Encuentro de Blogs y Nuevos Medios, 2010. 

Unión Utópica, first virtual art-expo in Nicaragua and Costa Rica, 2008.. Visual identity and graphic design for Tren Cultural, IHNCA.. 2008.

Rodrigo Peñalba

Marketing & Media