Things I Learned

2022: Planning Dirty Academy, Advertising Strategy

2020: Political Marketing and Electoral Campaigns, 6th edition. Universidad Nacional Mayor San Marcos & Goberna Analytics, Perú.

2020. SEO Manager Certification, Blue Array Academy, United Kingdom.

2017. Diploma in Political Communication, organized by Konrad Adenauer Foundation Regional Programme Political Parties and Democracy in Latin America and the Asociación Civil Estudios Populares de Argentina and the

2017: Diploma in Postgraduate Education, UAM University. Nicaragua.

2014: Mobile World Congress, February 2014, Barcelona, Spain.

Contact me at penalba@gmail.com, or find me on Linkedin

Digital Marketing Leader with 20 years of experience in Marketing & Media. I lead and design digital strategies for corporations, news media and business, developing creative teams that deliver results.

I create digital strategies for content production, applied to organic and paid media, based on research and the development of creative responses/solutions to clients’ demands. These solutions require new teams and processes, created in a sustainable way for the organization.

Marketing Strategy and Communication, Digital Transformation, Teams and Processes.

Finding out-of-the-box trends and ideas for Branding, Communication, Media, Content, Social Media, SEO, and more.

Relevant Experience

OllyOlly.com, SEO Specialist and Digital marketing «for small(ish) businessessmall(ish) businesses».

Day Translations, SEO and Link Building for language service provider.

Mandala Digitals, Colombia. SEO & Content Strategy.

Now Optics, SEO Specialist for 180 Retail Stores in 25 states.

Telefónica Movistar: Digital Marketing Specialist for biggest telecom company in Nicaragua.

Cultural Producer

Research and Communication Planning

Digital Marketing Professor

My Latest Video

Follow me on Youtube for my latest webinars, live videos and other  resources.

Shorts by @PenalbaToday

See the complete list on Youtube

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